TBW Journal

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2025 is the year for bike upgrades

Your poor bike has been ridden hard but is still in good shape. Here are some ideas for upgrades that’ll improve its ride and give it some bling.

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Getting your Yeti ready

Yeti’s ride quality is unique and despite the perceived complexity of its appearance is quite simple and extremely easy to maintain.

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The NEW 2025 Ibis RIPLEY

The 2025 Ibis Ripley continues to set the benchmark for mid-travel trail bikes, combining nimbleness, efficiency, and all-around capability.

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Not Many Sports

As my 12-year-old son continues to progress as a cyclist, I too can dedicate more time to staying fit, and when my age becomes a challenge, I can rely on technology to make sure that we can prolong our cycling journey together. Get outside with your kids as much as possible and cherish the time you can do it together.

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Brief Distractions

Removing the stress in our lives while focusing on things like being faster on a local hill climb, the smoothness of our cadence, or shifting at just the right time, is just what we need as a distraction.

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When 2 Stars aren't enough

Mara definitely earned the 2 stars that she won during her cycling career but those who know her personally, feel that she has earned many more since she retired from racing. She is everything that embodies a cyclist in its purest form and checks all the boxes when it comes to building a community based around a healthy and fun activity.

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What's a Pro Shop?

Again, if you have ever stepped foot in our shop at some point, even if you don’t know who Kevin is, he probably knows your bike and has definitely had a huge impact on your shopping experience with us. To say Kevin is the nuts and bolts of the business is the biggest understatement of the century.

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